01 Selected Work
I design and animate social-first content — motion, video and static — for Instagram, paid media and brand campaigns: Audi, Sydney Metro, Tourism Tasmania and government work seen nationwide. I hand-code my own HTML5 banners and, increasingly, use AI to build and ship — idea to live.
18 years turning briefs into social content that moves — Reels, Stories and full campaign rollouts — and lately, using AI to take that craft from idea to shipped, end to end.
I'm a digital designer focused on social-first content, where craft meets timing. My work spans 2D animation, short-form social video, cinemagraphs and high-performing statics, alongside campaign design, UI/UX and high-end retouching — adapted cleanly across every format and platform. I also hand-code my own HTML5 banners, a rare bonus that lets me take a concept from idea to ad-served asset solo. More recently I've folded AI into that workflow — design, build and ship real projects end to end, including this very site. Always with an eye on hierarchy, usability and the way a thing moves. Quick, curious, detail-focused and genuinely easy to work with.
